For Xicala, a family of smoother, brighter Mezcals named for a Mexican Deity who was said to roam the lands singing of love and dreams, we went against the grain of the typically dark, brooding, tattooed imagery of the category to develop an authentic, vibrant and distinctive brand. With inspiration drawn from the artisans who hand craft the spirit animals adorned on every bottle, Xicala encourages everyone who enjoys their Mezcals to Blaze Bright.